Let's Talk...
Hot off the Press!!!

FOR IMMEDIATE RELEASE
MILLION DOLLAR SALES UP 100 PERCENT

Report Shows Increase in Condo Pending Sales
NAPLES, Fla.-April 16, 2010- There are no signs of a seasonal slowdown in the Naples area, as home sales
surged in the first quarter of 2010 according to a report released by the Naples Area Board of REALTORS® (NABOR),
which tracks home listings and sales within Collier County (excluding Marco Island).

In the 1 million to 2 million-price segment, the number of pending sales doubled with 146 contracts in the first quarter of 2010
compared to 73 contracts in the same quarter a year ago. The average days a property was on the market decreased 10 percent
in this price segment in the first quarter of 2010. “Buyers are zeroing in on the price advantages in the market right now, and sales
are making their way up to higher priced properties,” stated Phil Wood, President of John R. Wood REALTORS®.
Condominiums are leading the market improvement as overall pending sales increased 75 percent in the first quarter of 2010
to 1,679 contracts compared to 957 contracts in the first quarter of 2009.

According to John Steinwand, President of Naples Realty Services “The Naples area experienced a strong condo season, as all
price ranges showed an increase in pending sales activity. This is due to several factors including the first time homebuyer tax credit
and low interest rates.” “Condo sales in the $500,000 to $1 million price range had the largest percent increase when compared to all
other price ranges. This price range increased 100 percent from the same quarter a year ago,” stated Kathy Zorn, Broker/Owner of
Florida Home Realty of Collier County.

Condo sales in the $500,000 to $1 million price range increased to 96 sales in the first quarter of 2010 compared to 48 sales in the
first quarter of 2009. The first quarter report provides annual comparisons of single-family home and condo sales (via the SunshineMLS),
price ranges, geographic segmentation and includes an overall market summary. The statistics are presented in chart format, along with the
following analysis:

Overall pending sales saw a 55 percent increase, with 3,346 contracts in the first quarter of 2010 compared to 2,160 contracts in the first quarter of 2009.
Overall home sales under $300,000 increased 40 percent with 1,393 sales in the first quarter of 2010 compared to 992 sales in the first quarter of 2009.
Single-family pending sales increased 39 percent with 1,667 contracts in the first quarter of 2010 compared to 1,203 contracts in the first quarter of 2009.
The available inventory decreased 15 percent to 9,557 properties in the first quarter of 2010 compared to 11, 211 properties in the same quarter a year ago.

Statistics for March 2010 also showed increases in overall pending sales. “Naples Beach showed the strongest pending sales increase when
compared to all geographic areas,” stated Jo Carter President of Jo Carter & Associates. The pending sales increase ranged from 26 percent
in East Naples to 85 percent in Naples Beach in March 2010 compared to the same month last year.

The March report provides annual comparisons of single-family home and condo sales (via the SunshineMLS), price ranges, geographic
segmentation and includes an overall market summary. The statistics are presented in chart format, along with the following analysis:
Overall home sales increased 44 percent to 850 sales in March 2010 compared to 592 in March 2009.
Overall single-family pending sales saw a 36 percent increase, with 689 in March 2010 compared to 505 in March 2009.
Condo sales saw a 46 percent increase with 426 in March 2010 compared to 291 in March 2009.

As always if you have any additional questions please feel free to contact me by calling 239.404.7787 or by
e-mail at Michelle@NaplesHomeSweetHome.com . I have also provided the full report as well, go to www.Naplesarea.com

I hope you have a fantastic day!
Michelle
Prudential Florida Realty
Michelle@NaplesHomeSweetHome.com
Cellular Phone 239.404.7787
www.NaplesHomeSweetHome.com
Michelle DeNomme, REALTOR
Office: 239.659.2400
E-Fax Number: 239.236.5550