Friday, November 20, 2009

Let's Talk... FOR IMMEDIATE RELEASE

FALL SALES SURGE
Report Shows Inventory Declines 14 Percent
NAPLES, Fla.-November 13, 2009-Overall pending home sales increased at least 100 percent in October 2009
compared to October 2008 in each price category under 2 million, according to a report released by the Naples
Area Board of REALTORS® (NABOR), which tracks home listings and sales within Collier County (excluding Marco Island).
“The number of contracts written in October 2009 (904 contracts) was more than twice the number of contracts
written in October 2008 (409 contracts). The volume of activity is significant at what is usually a slow time of year,”
acknowledged Mike Hughes, Vice-President of Downing-Frye Realty.

The properties in the under $300,000 market have led the way in sales for the past few months. However, the market
recovery is now working its way up to the higher priced properties. Pending sales in the $300,000 to $500,000 price
segment have increased 150 percent from 48 contracts in October 2008 to 120 contracts in October 2009.
“Low interest rates and the federal tax credit are helping to drive more sales. Buyers are getting off the fence,” stated
John Steinwand, President of Naples Realty Services. “Inventory continues to go down from its peak.”

The available inventory has declined 14 percent to 9,347 in October 2009 from 10,815 in October 2008.
The October report provides annual comparisons of single-family home and condo sales (via the SunshineMLS), price
ranges, geographic segmentation and includes an overall market summary. The statistics are presented in chart format,
along with the following analysis:

Overall home sales under $300,000 saw a 42 percent increase with 555 closed sales in October 2009
compared to 392 closed sales in October 2008.

Single-family pending sales increased 73 percent with 475 contracts in October 2009
compared to 274 contracts in October 2008.
Condo sales increased 49 percent with 254 closed sales in October 2009 compared to
170 closed sales in October 2008.

The overall median closed price decreased 14 percent to $190,000 in October 2009 from $221,000 in October 2008.

The median refers to the middle value in a set of statistical values that are arranged in ascending or descending order,
in this case prices at which homes were actually sold. It should be noted that in any given period the median could
vary greatly if there is an anomaly, a single sale that is significantly higher or lower than other properties in the area.

According to Brenda Fioretti, Managing Broker of Prudential Florida Realty, “Educated consumers are contributing to
the market rebound as sellers price properties competitively and realistically.

The Statistics report can be sent to you by e-mail in a PDF. As always, if you have any questions please feel free to contact me by e-mail or by calling 239.404.7787.

Have a GREAT day!
Michelle
Prudential Florida Realty
Michelle@NaplesHomeSweetHome.com
Cellular Phone 239.404.7787
http://www.napleshomesweethome.com/
Michelle DeNomme, REALTOR
Office: 239.659.2400
E-Fax Number: 239.236.5550